摘要
国外职业体育的市场开发取得的成就,表现在用健全的法律、法规来处理各种利益关系,任用各种专业的人才加强管理,注重在经济和娱乐等方面进行重点突破。职业体育的市场开发在对竞技体育发展取得促进作用的同时,也表现出异化的趋势。
The achievements of the exploitation of international professional sports market are embodied in the application of sound laws and rules to deal with various benefits,employing various talents to strengthen management and emphasizing key breakthroughs in economy and entertainment. The exploitation of professional sports market promotes the development of competitive sports and becomes alienated.
出处
《武汉体育学院学报》
CSSCI
北大核心
2004年第3期5-7,共3页
Journal of Wuhan Sports University
关键词
职业体育
市场开发
影响
异化
professional sports
market exploitation
influences
alienation