本土广告美学观念的新开拓

New exploration to China's ad

在与外来广告的竞争和对抗中,本土广告已自觉进入美学观念。本土优秀广告案例精品迭出,对于广告美学有着重大意义。中国文化和商业艺术的融合使本土广告透着外来广告所无法容纳的特有意趣美感和人文气质,成为本土广告全新的创作理念和美学观念,从而形成了广告鲜明独特的风格。

Due to the competition from ads in foreign countries, China; s ad has entered a new aethetic period China; s good quality ad has come out one by one, which plays a very important role in China's ad aethetics. With particular chines characters, china's ad has taken on its distinctive features.