基于核心竞争力基础上的相关多角化战略

Relevant Diversification Development Strategy Based On Company's Core Competitiveness

多角化经营战略是企业寻求发展的重要途径,但不恰当的多角化经营方式只会适得其反。本文分析了我国企业在 多角化经营中存在的问题,结合核心竞争力理论和相关多角化理论,得出我国企业的多角化战略应是基于核心竞争力基础上 的相关多角化战略。

For most companies, diversification management strategy is an important method to develop. But inadequate diversification management has contrary result. This paper analyses the problems of diversification management strategy in our country. Considering the theory of company's core competitiveness and relevant diversification management strategy, we put forward the theory of relevant diversification management strategy based on company's core competitiveness.