摘要
根据科特勒(Kotler)的让渡价值理论,结合我国目前轿车经营面临的实际情况,对如何使经销商企业价值最大化问题进行了分析,并结合理论分析,提出了新时期轿车经销商经营理念的建议。
In accordance with Kotler's theory of customer delivered value and in combination with the practical situation in car business now in China, this paper analyzes the maximization of value for car dealing companies , combined with the theoretical analysis, presents suggestions of operation mechanism for car dealers in the new era.
出处
《上海汽车》
2004年第5期12-15,共4页
Shanghai Auto
