构建优质高效的医疗服务营销链

Constructing a quality and efficient marketing chain for medical service

探讨在激烈的医疗市场竞争形势下 ,将营销链理念与医疗服务有机地整合 ,创建优质高效的服务营销链 ,不断调整技术项目和服务方式等的“链式管理”的每个部分和要素 ,构成多层面、多维度的立体网络式管理 ;完成了以“遵循市场规律、顾客之上、优质服务”为主线的“链式管理”体系。以“最快的速度、最好的质量、最低的成本、最优的服务”为标准 ,铸造硬的医疗服务产品营销链。

The paper tells how the authors' hospital managed under the circumstances of fierce competition in the medical market to integrate the idea of a marketing chain with medical service, construct a quality and efficient marketing chain for medical service, constantly readjust each part and element of the “chain management” of technical items and service manner, and realize multi layer and multi dimensional network management. The hospital also established a “chain management” framework characterized by “compliance with market laws, customers highest and delivery of quality service”. Setting on itself such high demands as “highest speed, best quality, lowest cost and optimal service”, the hospital did its best to create a strong marketing chain for medical service products, thus providing theoretical basis and practical reform experience for the marketing of medical service products.