论会展旅游的概念内涵

On Connotation of the MICE Tourism

会展旅游作为一种新兴的旅游产品,具有诸多传统旅游产品无法比拟的优势,被誉为"旅游皇冠上的宝石",正受到众多国家和城市的青睐。本文首先阐明了会展旅游概念的由来,而后在对现有会展旅游概念进行辩析的基础上,提出了会展旅游的概念内涵。

The MICE (Meetings Incenties Conventions Exhibitions) tourism, which is called 'gems of the tourist crown', has many advantages over the traditional tourist products, and is very popular in many cities and countries. This paper sets forth the origin of the MICE tourism, then puts forward the connotation of the MICE tourism on the basis of discriminatin of the current concepts abut the MICE tourism.