郑州市会展旅游发展研究

Study on Developing MICE in Zhengzhou City

会展旅游在区域和城市经济发展中具有重要作用。郑州市地处中原,是内陆商贸城市,发展会展旅游有着重要的意义。在分析郑州市发展会展旅游的有利条件与存在问题的基础上,对郑州市会展旅游的市场培植和拓展提出了对策:提高认识,更新观念;设立机构,制定法制;加快场馆建设,培育名牌项目;培养专业人才,提高服务水平。

MICE has become an increasing point in the development of regional and urban economy and many countries and cities in the world all pay much attention to it. MICE includes meetings,incentives, conventions, and exhibitions. MICE is characterized with many advantages such as sweeping organized tour, costly expenditure,long-playing stay for tourist, strong industry relevancy and low cost, but rich and generous gain etc. MICE has an important effect on the development of regional and urban economy.It can smooth accurately the development of regional and urban economy, shape and show the image of region and city, diffuse the technology and information of region and city, increase employment and promote the development of relative industry etc.So MICE also is named the roll booster of the development of regional and urban economy,region and city image-builder,the spread machine of the technology and information of region and city and the receiver of taking up occupations for region and city practitioner. Zhengzhou City,as an inland city,developing MICE economy has a great promotion to the economic development in Zhengzhou.Conditions for developing MICE in Zhengzhou City were analyzed and some suggestions were put forward.