台湾3C渠道产业的竞争策略研究

Competitive strategy study of Taiwan’s 3C channel industry

通过对台湾3C渠道产业内优秀企业的分析研究,总结出台湾3C渠道产业内取得竞争优势的八大战略。并在此基础上,为正在发展中的大陆3C渠道产业提出了有益的建议。

Based on the research of Taiwan’s successful 3C channel companies,this paper presents eight key factors of their competitive strategy.And some useful suggestions are given to emerging3C channel industry of China mainland.