谈高校图书馆信息服务的品牌战略

随着信息市场的激烈竞争 ,以品牌求生存 ,以品牌求发展 ,成为高校图书馆信息服务的必然选择。本文论述了高校图书馆信息服务实施品牌战略的必要性及实施品牌战略的优势 ,对如何实施品牌战略提出了具体的措施。

With the keen competition of information market,the existence and development that depend on brand has become more inevitable to the information service of university library.This article discusses the necessity and the advantage to perform the grand-strategy,and it also puts forward some concrete measures on how to perform them.