论危机管理的媒体政策

Media Policy of Crisis Management

企业在危机管理时需要制定危机管理计划,媒体政策是危机管理计划必不可少的组成部分。通过案例强调媒体政策的重要性,以及对如何形成有效的媒体政策提出建议。

Corporations need to draw up the plan for crisis management. Media policy is necessary for crisis management plan. This paper analysis two cases in order to emphasize the importance of media policy. Some proposals about how to make effective policies are put forward.