英语习得途径探索——英语专业“市场营销学”课程案例研究

Exploration of the Approach to English Acquisition: A Case Study of Teaching Marketing to English Majors

通过用国外英语教材为英语专业本科生开设市场营销学课程,探索了相关专业知识课程教学及其与英语教学相结合的实际问题。在教学实践基础上进行的研究表明:英语专业的学生用英语教材学习市场营销学,从内容上易于接受,并增加了习得英语的机会,有利于英语综合能力的提高。大学二年级的学生学习该课程时,主要难点是语言问题。国外原版教材有优点,但也不完全适用,应组织力量编写适合我国英语专业学生使用的教材。

This article explores the basic questions of teaching the specialty-related course to English majors and combining it with the teaching of English on the basis of teaching marketing to the subjects. The research indicates that the professional knowledge of marketing is understandable to English majors. While studying marketing, the students got the chance to acquire English. It is conducive to raising their English proficiency. The main difficult points in studying the course for the second-year subjects exist in the language. The textbook of foreign edition has some shortcomings although it has its advantage. Efforts should be made to compile our own textbooks to suit our students.