简论小坑国家森林公园森林生态旅游营销策略

Strategy of Forest-Eco-Tour Marketing of the National Forest Park in Xiaokeng

小坑国家森林公园必须走发展森林生态旅游之路,而要走好这条路,关键在于:一是营销的基本内容必须依据其丰富的森林生态旅游资源,二是选择符合公园自身条件的营销策略。

The national forest park in Xiaokeng must develop the forest-eco-tour.The two keys to do this are:the first is the basic contents of the marketing must be the abundant forest-eco-tour resources,the second is the marketing strategy of matching the park condition.