我国体育明星广告市场的特征及发展趋势

Advertisement Marketplace Feature and Development in Tendency of Sports stars in China

通过对体育明星广告市场特征及广告市场现状的分析,探讨体育明星做广告的潜在标准、精神内涵以及潜在的商业价值,结果发现体育明星广告市场有待规范。此外,在上述研究的基础上,对体育明星广告市场发展态势进行展望,主要表现在体育明星广告形式的多样化,广告范围的扩大化,中介开始介入体育明星广告市场三个方面。

By analysis of the advertisement marketplace feature of sports star and probing into the trade value that sports star act advertisement latent criterion , essence connotation along with latent further , We discovery that sports star advertisement marketplace awaits the norm . Moreover ,as above-mentioned, looking ahead on development situation in sports star′s advertisement marketplace , main expressing are the sports star′s advertisement shape make varied , the intermediary starts intervening magnifying of advertisement.