基于主题的Web用户感兴趣度模糊分析方法

Fuzzy Analysis Method for Web User Interesting Based on Subjects

了解用户的兴趣所在是电子商务网站的一项重要工作。文中提出了一种分析用户兴趣度的新方法,该方法综合考虑了用户浏览网页的时间长度、点击网页的次数、网页的类型和内容,它首先将网站的内容归纳为若干主题,然后利用模糊综合评判得出用户对于某主题的兴趣度,再与网站主题的平均兴趣度水平作对比,从而发现用户的兴趣所在。实验表明该方法是有效的。

It is an important task for a Web site to find out what its user's interest is. In this paper a new method is proposed to analyse user's interest, the method give a comprehensive analysis according to duration of page access, frequency of hits, classification and content of Web.Firstly it concludes content of a Web site into several subject.Secondly it calculates rate of interest to one subject.Finally it compares one user's interest with average rate of interest and find out who have high interest. The experimental results show the effectiveness of the method.