市场经济条件下企业文化在饭店管理中的作用探讨

Roles of Corporate Culture in the Hotel Management Under the Circumstances of Market-oriented Economy

随着市场经济的发展,中国饭店业从最基本、最原始、最大量的价格竞争到质量竞争,再上升为更高层次的文化竞争。饭店文化对饭店竞争力的强弱起着举足轻重的作用,它利于饭店树立良好的形象,对饭店的经营有指导功能,对饭店的发展有推进作用,对饭店员工有导向作用、凝聚作用和激励作用。

With the development of market-oriented economy, the hotel industry in China has turned from the most basic, primitive, and largest price competition to quality competition and higher-level culture competition. Hotel culture plays a decisive part in hotel competition. It can not only help the hotels to create a good image, guide the hotel management, improve the hotel management, but also push forward the hotel development and direct, unite and inspire the hotel staff.