摘要
通过网络与电视两种媒体的比较 ,总结出二者实现互为补充的关系 ,这是二者互动的前提和条件 在此基础上 ,结合近年来两种媒体的实际运作 。
Network and television are compared as two kinds of media, the relativation of each other is complementary,that is premise or condition of mutual move.At this base,thinking the practice of themin recently years,this article analysed the method of mutual move.and alternation prevalence approach.
关键词
网络
电视
互动
交互传播途径
network
television
mutual move
alternation prevalence approach
