修辞与科学知识传播论纲

On the rhetoric and science knowledge communication

科学知识的有效传播离不开修辞,以修辞的方式传播科学知识是可能的和必要的。第一,语言文字是科学知识的最基本的载体之一,以承载科学知识的修辞话语传播科学知识常常能为更广泛的公众所喜闻乐见;第二,修辞方式往往可以给特定科学知识传播以策略上的支持;第三,修辞过程与科学知识传播过程均为且均必为一互动的过程;第四,修辞和科学知识传播的效果都可以通过审美的方式体现出来。

Since there is a firm connection between effectual communication and rhetoric, it is possible and essential that science knowledge can be communicated by the means of rhetoric. Firstly, language is one of the basic carriers of science knowledge, and communicating science knowledge by rhetoric discourse can make the masses receive it pleasantly; Secondly, rhetoric means can usually offer a tactical support to certain science communication; Thirdly, an interaction between the process of rhetoric and the process of science communication lies an interaction; Finally, the effect of rhetoric and science communication can be embodied in aesthetics.