穆雷的数字叙事框架在电子商务中的应用

The Application of Murray' s Digital Narrative Framework in E-commerce

本文叙述了穆雷的叙事框架在电子商务中的应用。商务活动的经营者利用数字环境程序性、参与性、空间性和百科全书式的特点,不断的积累、创新,最终是为消费者创造一个友好的购物娱乐环境,以吸引消费者的注意。

This paper introduces the application of Murray' s digital narrative framework in E -c ommerce.The characteris-tics of the activities of E -commerce are digital environment procedural,associate,spatial and encycloped ic.Commercial operators make use of all of the above features to accumulate and innovate continuously to create a friendly sh opping and entertainment environment for customers to attract their attention.