基于GIS的客户关系管理DSS分析与设计

Analysis and Design of CRM DSS Based on GIS

本文对基于GIS的客户关系管理的综合决策支持系统进行初步探讨。针对客户关系管理的特点,将地理信息系统(GIS)与综合决策支持系统技术(DSS)相结合,设计了用于客户关系管理的综合决策支持系统框架,阐述了设计原理,并进行相应的系统分析。

This paper discusses Customer Relationship Management (CRM)synthetic Decision Support System(DSS)based on GIS.Aiming at the characteristic of CRM,GIS is combined with DSS,de-signs the system framework used to ma nage customer relationship,expoun ds the design principle,and does a corresponding analysis.