摘要
运用文献资料法和社会调查法,在市场营销理论的指导下,顺应经济全球化趋势,结合WTO规则,分析入世后中国体育市场所面临的机遇和挑战,从营销环境的角度来剖析WTO给中国体育市场营销带来的变化,并提出与此相应的对策和措施。
Under the guidance of marketing theory, through uses the methods of collecting literature and
social survey, conforming to the trend of economic globalization and combining the rules of WTO, this
article not only analyses the opportunities and challenges the sports market will be faced with after be-
coming WTO member, but also dissects the changeovers of Chinese sports marketing environment
which are brought by WTO. Moreover, this essay puts forward correspond countermeasures and steps.
出处
《浙江体育科学》
2004年第3期7-10,30,共5页
Zhejiang Sport Science
关键词
营销环境
WTO
转变
marketing environment
WTO
changeover
