摘要
通过采用定量与定性相结合的研究方法,对不同性别大学生大众传媒体育信息的需要进行比较系统的调查分析,证实了我国不同性别大学生有多种媒介接触动机,并且对每种媒介的动机有所不同。并充分证实了大学生媒介接触是一种主动的选择,为体育教育工作者进行媒介教育和传播工作者工作和决策提供参考。
By quantitative and qualitative metheds, a systemic investigation and anaysis on the need of
mass media sports information of collegians with different gender was made. The results shows: Colle-
gians with different gender have several contacting motive of mass media, the motive of every mass me-
dia is different, and collegians contacting mass media is an active choice. This paper will offer some cor-
respond suggestion for media and sports operators to do media education and decision-making.
出处
《浙江体育科学》
2004年第3期1-3,20,共4页
Zhejiang Sport Science
关键词
大学生
性别
大众传媒
体育信息
需要
collegians
gender
mass media
sports information
need
