摘要
运用社会学、市场学、传播学等有关知识,对我国体育赞助市场存在的问题及其产生的根源进行了探讨和研究,力图找出制约我国体育赞助市场发展的主要因素,并提出了一些解决问题的相应对策,以促进我国体育赞助市场的发展。
Applying the knowledge of sociology, marketing, communicative science, this paper analyzes
the problems of Chinese sports sponsorship market, discusses the causes, tries to find out the keys that
prevent further progress of them, and brings out some countermeasures in order to accelerate the devel-
opment of Chinese sports sponsorship market.
出处
《浙江体育科学》
2004年第3期4-6,64,共4页
Zhejiang Sport Science
关键词
体育赞助
问题
根源
对策
Sports sponsorship
problem
cause
countermeasure
