浅议我国出口贸易中的品牌战略

Explorations on the Strategy of Brand in the International Trade

在当前国际竞争日趋激烈的形势下,各国都在努力采取措施促进出口,而品牌则是企业参与国际市场竞争的商战利器。我国企业要想进一步拓展国际市场,就必须树立良好的品牌意识,利用品牌战略来扩大出口,从而提升自身形象和产品形象。

Brand is a good weapon with which an enterprise takes part in the competition of international market. Enterprise should create its own famous brand and must focus its effort on the design and utilization of the trade mark. However, at present there are some problems concerning the design and utilization of trade mark in Chinese enterprises. Only through dealing with these problems carefully and correctly can we be in an invincible position.