早间电视荧屏的新亮点——谈服务性电视新闻节目的魅力

New field of TV program in the morning——About the charms of service TV news program

作为传播媒介,报道新闻仍然是电视媒体的主要功能。新闻节目历来就是电视节目的主体,而且其水平的高低在很大程度上标志着整个电视台的实力。随着电视栏目化的发展,新闻已经逐步渗透于各类电视节目中。集新闻、知识、服务与娱乐为一体的综合性节目样式成为一种新趋势。因此,节目编导愈具备新闻意识,节目的内容也就愈能贴近社会生活,愈受到观众的好评。探讨服务性电视新闻这个节目新样式的发展前景,有利于我们提高电视媒体信息传播的影响力,具有实践意义。

As a communicative media,news broadcasting is still the main function of TV media.News has always been the main part of TV programs,and what's more,news programs,to a great extent,symbols the whole TV station's actual strength.With the development of TV topics,news has progressively permeated in various TV titles.Therefore,if the programme playwright has the news sense to make the TV topics close to social life,the audience will certainly give their wide acceptance.Now,the comprehensive programs with news,knowledge,service and entertainment altogether become anew trend.It is worthwhile to inquire into the developmental perspectives of the service TV news,which will surely improve the influence power of TV media,and meanwhile will be of great importance in practice.