摘要
在第四媒体网络的冲击下,电视媒介的生存受到了挑战。时代发展、技术进步和受众的需要迫使电视走互动之路。互动尝试使电视节目丰富多彩。
Under the shock of the 4 th medium-the internet,the existing of TV medium is facing challenge.TV has to be on the way of interaction owing to the development of the time,the progress in technology and the need of the TV audience.The interaction of TV program will made TVprograms colorful and rich in variety.
出处
《沈阳教育学院学报》
2004年第2期96-98,共3页
Journal of Shenyang College of Education
关键词
电视节目
网络媒体
观众互动
网上电视
the 4th medium
one-way transmission
interaction
TV on the internet
