摘要
旅游文化的塑造是旅游目的地旅游形象设计的核心。本文从旅游文化的主题定位、旅游文化的整合与创新、旅游文化的重建等三个方面,论述了旅游文化塑造的原理和方法;在此基础上,又概括介绍了旅游文化品牌塑造的问题。
The portraryal of tour culture plays a key role in the tour imaginal design of traveling destination. From three aspects: theme position, conformity and creation, and reestablishment, the essay discusses the principle and method of tour culture. Besides, on the base of it, the essay gives a brief account ofpro blems on portrarying the famous brand of tour culture.
出处
《黄山学院学报》
2004年第2期55-57,共3页
Journal of Huangshan University
关键词
旅游文化
文化塑造
创新
品牌塑造
主题定位
tour culture
theme position
conformity
creation
reestablishment
