网络时代图书馆的信息营销

Information Marketing of Library in the Network Times

本文分析了网络环境下图书馆信息营销的特征与营销理念 ,阐述了图书馆信息营销的策略及实现策略的途径。

This article analyzes the characteristics and ideas of the library information marketing in the network environment, and also explicates the strategies and ways of the library information marketing.