浅析公关在产品销售中的作用

Analyse the Role of Public Relations in Product Sale

公共关系不仅能树立企业形象,而且能有效促进产品销售,企业应对此有充分认识。在产品市场寿命周期的不同阶段,分别策划、实施不同的公关活动,将能更好地增加销量、提升产品形象、延长其市场寿命。

It is realized adequately in enterprises that the public relations can not only establish the corporate image but also promote effectively the sale of product. In the different stages of the cycle of market ,if we plan and conduct the different activities of public relations, which will be able to promote the sale of product better, promote the product image and lengthen the product marketlife.