摘要
随着我国加入WTO,企业面临着国内国外两个市场的机遇和挑战,使国内企业遇到生死存亡的考验。企业要想在激烈的竞争中立于不败之地,不仅要关注企业内外部环境的变化,而且要注意两者的有机结合即要把握好战略管理会计环境,创建战略管理会计环境体系。
With China's WTO entry, Chinese enterprises face the opportunities and challenges from both domestic and international markets, which makes Chinese enterprises encounter a live-or-die test. If an enterprise wishes to stand to win in the fierce competition, it will not only take care of its environmental changes both inside and outside the enterprise, but also pay attention to the intrinsic combination of these two changes, i.e. take good hold of the environment of strategic management accounting and build up the environmental system for it.
出处
《北京工商大学学报(社会科学版)》
北大核心
2004年第3期48-51,共4页
JOURNAL OF BEIJING TECHNOLOGY AND BUSINESS UNIVERSITY:SOCIAL SCIENCES
关键词
战略管理会计
宏观环境
微观环境
有机结合
环境体系
strategic management accounting
macroscopic environment
microscopic environment
intrinsic combination
environmental system