摘要
随着经济的发展 ,营销观念也在不断的进步。服务营销观念是在市场营销观的基础上发展而来的新营销观 ,它要求以优质服务赢得市场 ,创立服务品牌 ,服务定位以及建立企业服务营销体系。
With the economic development sales concept is improving increasingly. The concept of service and sales, which develops on the basis of the marketing concept, is a brand new mode of thought. What this article intends to discuss and analyze will be centered on how to put the service and sales concept into effect and how to improve the competition of enterprises.
出处
《北方论丛》
2004年第3期125-127,共3页
The Northern Forum
基金
黑龙江省 2 0 0 3年度社会科学规划项目<服务营销理论研究> ( 0 3B1 0 8)阶段性成果
关键词
服务营销
服务品牌
顾客满意度
service sales
the service brand
the degree of consumer's contentment
