企业战略联盟风险及其防范

The Risk of Strategic Alliance and the Precautions Against It

战略联盟有明显的竞争优势,发展迅猛,但也存在着联盟企业的联盟目的不同,企业战略的转变,环境变化而导致联盟失败的可能性;因此要通过慎重选择战略联伙伴,合适的联盟方式,有效的文化整合,建立有效的运作机制,适时退出等来防范战略联盟带来的风险。

This essay describes the rapid development and the advantage of the organization of strategic alliance and points out the risk of it The manifestation of the risk of strategic alliance and the precautions which should be adopted against it are further expounded.