摘要
民营企业发展慢、经济效益不佳的主要原因就是企业缺乏竞争优势。竞争优势是与其他企业竞争能力比较而形成的对消费者的引力。整合有效因素,突出重点、发挥强项,形成成本优势、无形资产优势、市场优势,有形资产优势等不同的竞争优势。
The enterprise run by the local people develops slowly, economic benefits are not good.Their main reasons are that an enterprise lack the competition advantage. The competition advantage is the gravitation to the consumer that is formed with the competitive power of other enterprises relatively. Combine the effective factor, give top priority to what is the most important, give play to unyieldingly, form the advantage of the cost, the non-physical assets advantage, market advantage, Different fighting for the advantage unexpectedly waits in advantage of the physical assets.
出处
《商丘职业技术学院学报》
2004年第1期13-14,共2页
JOURNAL OF SHANGQIU POLYTECHNIC
基金
河南省社科联课题(skl-2003-208)
关键词
民营企业
竞争力
竞争优势
成本管理
无形资产
Fought for strength unexpectedly in advantage
the advantage of the cost
the advantage of the non-physical assets
market advantage
the advantage of the physical assets