摘要
由于国际植物药市场的迅猛发展,以及我国中药工业尚未形成完备的产业结构等内外客观因素的影响,使我国中药产品长期不能与国际接轨,中药产品的出口一直受到较大阻力,出口难以有效扩大。我国企业应加大中药研发力度,开发国际中药市场的“重磅炸弹”;多头出击市场,“双赢”模式推广;研究进口国的药政法规,进入模式更灵活;加强中药的质量管理,制定严格统一的质量控制标准和检验方法。
Due to the fierce competition in the international market and China's fledgling industry in herbal medicine, Chinese herb products have seen difficulty in expanding the international market share. The paper discusses the strategies for the Chinese enterprises to improve their performance in the world market by practicing the R&D of Chinese herb products. Besides, it touches upon the adaptation of entrance modes and quality management.
出处
《国际经贸探索》
CSSCI
北大核心
2004年第3期80-83,共4页
International Economics and Trade Research
关键词
国际市场份额
中药研发
进入模式
international market share
development of Chinese herb products
entrance mode
