摘要
本文从易逝性高新技术产品的特点出发 ,对收益管理技术应用于高新技术产品与服务产品的差异性做了分析 ,并从研究和应用的角度 ,对高新技术收益管理的技术做了探讨 。
According to the analysis of the characters of perishable Hi-tech products in their life cyle , this paper presents a solution to deal with price problem of perishable Hi-tech products in their life cyle in view of the idea of revenue management so as to increase the revenue. Thus, a conclusion is drawn that the profit of perishable Hi-tech products can be increased by means of revenue management technology.
出处
《电子科技大学学报（社科版）》
2004年第2期24-28,共5页
Journal of University of Electronic Science and Technology of China(Social Sciences Edition)
基金
国家自然科学基金资助项目 (项目编号 :70 2 72 0 42 )
关键词
易逝性高新技术产品
动态价格策略
更新过程
收益管理
perishable hi-tech product
dynamic pricing strategy
renew process
revenue management
