摘要
旅游饭店品牌是吸引游客的主要因素 ,树立旅游饭店品牌的战略即建立现代质量理念和培养创新机制 ;
The Brand of Teurist Hotel is the main reason to attract tourist,setting up famous brand of tourist hotel are modern quality thoughts and enterprising mechanisms.Meanwhile,the author discussed brand orientation,portray and popularization images of tourist hotel.
出处
《边疆经济与文化》
2004年第6期39-40,共2页
The Border Economy and Culture
关键词
旅游饭店
品牌
经营
塑造
Tourist Hotel
Brand
Management
Portray.
