基于INTERNET的消费者抗衡势力研究

A Study on the Theoretical Perspective for Consumer Countervailing Power in the Internet Era

对于在市场中拥有一定经济力量的大企业而言,不仅仅要受到来自于竞争对手的约束,同时也会受到消费者与供应商的约束。消费者的利益并非体现为在市场中被动地选择最优的商品,而应该体现为主动地创造出相应的选择。虽然消费者抗衡势力的说法很诱人,但在经济实践中,消费者抗衡势力却很难实现。INTERNET的飞速发展使得消费者能够通过网络形成足够大的规模以获取抗衡势力。

The large-sized enterprises that have strong economic power in the market are constrained not only from competitors but also from consumers and suppliers. Consumers' benefits are reflected by choosing the best goods actively but passively. Although the discussion about consumer countervailing power is attractive, it is difficult to achieve. The fast developing of information technology make consumer obtain the consumer countervailing power via wide scope of Internet.