我国茶饮料业的产业组织分析

Industrial Organization Analysis of Chinese Tea Beverage Industry

我国茶文化有着悠久的历史 ,但茶饮料工业却还是一个新兴行业 ,目前来看 ,茶饮料行业是一个寡头垄断的市场 ,据其行业特点 ,茶饮料产业不久后 ,将变成一个垄断竞争的市场格局。本文试以产业组织理论中哈佛学派的SCP范式为基本框架 ,分析了我国茶饮料行业的市场结构 ,行为与绩效 。

Chinese tea culture has a long history, but tea beverage industry is a new developing industry. From the view of now, tea beverage industry is an oligopoly market. According to the specialty of this industry, tea beverage industry will become a structure of monopolistic competition soon. In this paper, we analyze the market structure, conduct and performance of tea beverage industry through the SCP model of Harvard school and draw correlation conclusion.