摘要
从城市发展历程着手,进行了城市营销战略的微观环境分析,提出了城市微观环境中的4个主要因素及其相互关系,并在各个因素的分析中阐述了城市经营的典范实例。得出的结论认为,对城市营销战略的研究是现代城市发展的正确方向。
Micro-environment about city marketing strategies based on the city development is analyzed. Four major elements and the relationship among them are put forward. Typical examples of city management are described according to each element. It is concluded that research on city marketing strategies is the correct direction of modern city development.
出处
《武汉理工大学学报（信息与管理工程版）》
CAS
2004年第3期162-164,共3页
Journal of Wuhan University of Technology：Information & Management Engineering
关键词
城市经营
城市环境
城市营销
city management
city circumstance
city marketing
