摘要
国际化妆品巨头们纷纷抓紧时间在中国修筑相对完整的品牌城堡,上千个只能依赖大众化妆品市场生存的国产品牌不得不开始接受更严峻的挑战。
'As to L'Oreal's acquisition of Mininurse,it was a wrong time four years ago when I expressed my intention to Mr.Li Zhida,President of Raystar which is the owner of Mininurse and based at Shenzhen. 'Even today, he cannot but laughing at himself when Paolo Gasparrini, China Area President of the biggest cosmetic company in the world, recalls the impulse once he had.
'Just as the door bell rang when Mr.Li and his family were enjoying a delicious dinner in a luxurious house. And the stranger came and said bluntly, 'Your house looks terribly beautiful, sell it to me, OK?'You can imagine what would be the response. Mr. Li got stunned at once.'
Four years later, the quadru-linguistic Italian with a goatee saves face elegantly. On December 11, 2003, he announced L'Oreal's acquisition of Mininurse,a Chinese brand, including its large facilities at Yichang in Hubei Province, management teams, channels, and 280,000 sale spots around China. The financial reporting of Mininurse will be incorporated into the system of L'Oreal during the first half of 2004. It is said 96% of young Chinese females know Mininurse, which started in 1992.
