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汽车广告的投放选择 被引量:1

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摘要 打开报纸,满眼的汽车广告,动辄教十万元薄薄一页方寸广告.夹在堆成厚厚的报刊角落里,挥金如粪土!我们不禁要问:这些“十万吨级”的重磅广告投得真的都值吗?它们都经过了科学的市调、预算和策划了吗?
作者 潘劲松
出处 《中国广告》 2003年第9期112-114,共3页 China Advertising
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同被引文献11

  • 1D'Souza C,Taghian M.Green advertising effects on attitude and choice of advertising themes[J].Asia Pacific Journal of Marketing and Logistics,2005,17(3):51-66.
  • 2Skierka K,Basile G.Greenwashing:a perfect storm[J].Bite Communications Cleantech and Green Products Practice,2008,2(3)11-23.
  • 3Rohmer B.Greenwashing confronted,misleading advertising regulation in the EU and its member states[EB/OL].[2008-03-07] http://www.foeeurope.org/corporates/greenwash/MPOC/index.MPOC.html.
  • 4媒体资源网.慧聪媒体研究提临测数据,2008年一季度大陆报刊广告高速增长[EB/OL].(2008-05-06).[2009-8-25].http://www.allchina.cn.
  • 5中国广告网.2007-2008中国报刊广告投放价值百强排行榜[EB/OL].[2009-02-27].http://www.cnad.com/html/Article/2009/0227/20090227165506779.shtml.
  • 6Iyere B J.A natomy of green advertising[J].Advances in Consumer Research,1992,20(3):494-501.
  • 7Drumwright M E.Company advertising with a social dimension:the role of noneconomic criteria[J].Journal of Marketing,1996,60(4):71-86.
  • 8Carlson L,Grove S J,Laczniak R N,et al.Does environmental advertising reflect integrated marketing communications:an empirical investigation[J].Journal of Business Research,1996,37(3):225-232.
  • 9TerraChoice Environmental Marketing Inc.The"six sins of greenwashing":a study of environmental claims in North American consumer markets[EB/OL].(2007-11-20).http://www.terrachoice.com/files/6_sins.pdf.
  • 10刘扬,郭建斌.汽车使用对生态环境污染的分析研究[J].环境科学与管理,2008,33(12):152-155. 被引量:2

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