体育报道中的性别偏见

The sextual bias in the sports reports

“性别偏见”是社会学范畴中的一种社会现象,在新闻传播活动的过程中也有所体现。经过对《中国青年报》、《城市早报》、《体坛周报》等报纸的抽样研究分析发现,在体育报道中也存在性别偏见。这种偏见有观赏型偏见、忽略型偏见、玩狎型偏见、侮辱型偏见几种类型。造成这种偏见的原因有:(一)我国体育新闻采编队伍中男性比例极高;(二)我国传统文化的影响;(三)体育新闻的受众群以男性为主,女性为辅,且男性比例极高。

Sextual bias”is one of the social phenomena of the sociology.And it is also to be shown up in the course of mass communication.Sex bias was also existed in the sports reports through the newspapers sample analysis to“China Youth News ”,“Urban Morning Newspaper”,“Sports Circles Weekly”,etc..This kind of prejudice has several kinds,such as viewing and admiring type bias,neglecting type bias,dallying with type bias,insulting type bias,etc..The reason to cause this kind of prejudice is as followers:The first is that the male proportion is relatively high in the sports news gathering and edit-ing team of our country;The second is the influence of our countrys traditional culture;The third is Audience group of sports news rely mainly on man while making women subsidiary,and the male proportion is extremely high.