论修辞研究的传播学视角

On the research of rhetoric——an approach of communication

本文从修辞与传播的关系出发 ,在追溯两门学科的学理关系的基础上 ,分析了修辞与传播本质上的差异性与统一性 ,探讨了两门学科研究中理论与方法相互渗透的学理渊源 ,揭示了两门学科进一步结合的可能性、现实性及其理论和实践价值。作者认为 ,修辞与传播在本质上是一致的 ,两门学科的研究对象、研究方法、研究结果、学科属性等也具有统一性 ,它们的发展过程中存在不同程度的渗透甚至融合。两门学科的进一步发展应该相互借鉴。修辞学研究应能动地吸收借鉴传播学的理论和方法 。

On the ascending of the theoretical resources of rhetoric and communication, this paper analyses the natures of rhetoric and communication, and discusses the relationship between them. And then the paper compares the similarities and differences on research objects, research methods and theoretical systems of the two disciplines. The author finds that rhetoric and communication are consistent in nature. They are all symbolic acts of human being. In the process of rhetoric and communication studies,the two disciplines have been infiltrated and syncretized to some extent. Their academic natures, research objects, approaches and outcomes are basically consistent on some sides. The studies of rhetoric and communication should benefit from each other. Rhetoric studies should use communication theories as for reference and open up research fields in every human communication form.