高校体育赛事企校合作的双赢策略构想

Double-wins Strategy of the Cooperation Between Business Enterprise Cooperates and University in Sport Games

当前,职业体育赛事的赞助行为已经成为各企业推广品牌的重要营销手段。而高校的体育赛事刚刚走入市场,企业与高校体育结合,利用高校体育赛事的影响力使其产品或品牌更具亲和力,从而达到巩固现有消费者和最大限度开发潜在年轻消费者的目的;高校则要利用自身体育赛事的优势,为企业搭建良好的特殊市场平台,积极与企业进行合作,用企业提供的产品或资金更好地发展高校体育教育事业。

At present, the occupation sport games sponsor the behavior to have become the important marketing means that each business enterprise expand brand. But the sport games in universities just entered the market, the business enterprise was combinative with university sport, making use of the influence of the universities sport games to make its product or brands more influenced, to develop the latent and young consumer; The universities wanted to make use of the advantage of the sport games, to set up the good and special market terrace for the business enterprise, to positively cooperate with business enterprise, to use products or funds that business enterprise provided to develop physical education in universities.