产品创新与企业的可持续发展研究

Research on Products Innovation & the Enterprises?Sustainable Development

目前,中国大多数企业特别是中小企业的寿命很短,企业如何在激烈的竞争中生存下来,实现可持续发展的长远目标,成为企业必须要面对的重要问题。企业在产品创新这方面是否做得好,成为企业能否实现可持续发展目标的重要因素之一。文章分析了目前我国不少企业在产品创新上存在的主要问题并提出了解决这些问题的相应措施,说明企业必须从自身角度出发,大力推进产品创新工作,才能实现企业的可持续发展。

Now, most of the enterprises can exist only 3-5 years. It has become an important problem that how the enterprises can exist in the drastic competition and reach their goalsustainable development. Many do well in product innovation and it is a vital factor of the enterprises reaching their SD .By analyzing the problems they have to face with,we put forward the measures the enterprises may take to help them do better in product innovation and reach theirs goals.