摘要
绿色营销是21世纪营销的主旋律,绿色观念是前提,绿色需求是基础,绿色生产是必由之路,绿色产品是内涵,绿色包装是引擎,绿色价格是磁场,绿色销售是途径,绿色促销是桥梁,绿色销售服务是保障,绿色营销管理是保证。
Green marketing is the main melody of 21 century marketing. Green idea is a premise, green need is a foundation, green production is the only way, green product is a content, green packing is an engine, green price is a magnetic field, green sale is a path, the green promotion is a bridge, the green sale service is to guarantees, green marketing management is to guarantees.
出处
《湖北财经高等专科学校学报》
2004年第3期3-5,共3页
Journal of Hubei College of Finance and Economics
关键词
绿色营销
营销观念
营销策略
green marketing
marketing idea
marketing strategy
