试论整合营销

On Conformity Marketing

整合营销创造了更好的一致性传播效果和更佳的营销影响,带来了一种全新的营销传播战略,面对市场环境的新变化,企业在营销观念上要突出消费者的需求,并从稀世宝整合营销策划案例中得到启动和借鉴。

The conformity marketing transmitting creates the better consistency transmitting result and better marketing infection. The enterprise should give prominence to the consumers' demand in marketing idea and get revelation and use for reference from the case of Xishibao conformity marketing plan.