摘要
产品生命周期理论是市场营销学中一个比较成熟的理论。本文阐述了它的战略含义，并试图运用这一理论来分析和解决中国企业在经营战略上所存在的问题。
Product life cycle is a well known theory in marketing.The present paper focuses on its strategic implications.By making use of the theory,the author analyzes some of the problems existing in the business strategy of China's enterprises.He also tries to find solutions to such problems.
出处
《华南理工大学学报（自然科学版）》
EI
CAS
CSCD
北大核心
1997年第4期1-5,共5页
Journal of South China University of Technology(Natural Science Edition)
基金
国家教育委员会人文社会科学基金
关键词
产品生命周期理论
经营战略
市场
竞争
theory of product life cycle
business strategy
market
competition
