摘要
名牌是一种知识产权,是无形资产。在激烈的国际经济竞争中,中国名牌面临着严峻挑战,振兴中国民族经济必须实施名牌战略。
A famous brand product is regarded as intellectual property as well as invisible capital. In the present international market which is full of dramatic competition, the leading brands of China's products are faced with severe challenges. To promote China's national economy, we should work out a series of famous brand strategies to cope with this situation.
出处
《华南理工大学学报(自然科学版)》
EI
CAS
CSCD
北大核心
1997年第4期26-30,共5页
Journal of South China University of Technology(Natural Science Edition)
关键词
名牌
名牌战略
民族经济
市场竞争
famous brand
famous brand strategy
national economy
market competition