摘要
以甘肃省天水市为例,分析了其旅游商品开发的现状,结合市场调查结果和需求信息提出了具体的开发策略和途径.
Based on the analysis of the present situation and existing problems of tourism commodity in Tianshui, the strategies and specific access of the exploitation of tourism commodity are stated according to the consumer behavior and motives.
出处
《甘肃科学学报》
2004年第2期108-110,共3页
Journal of Gansu Sciences
关键词
旅游商品开发
消费行为
需求动机
the exploitation of tourism commodity
consumer behavior
demand motive
