先秦儒家的消费伦理精神解析

On the Pre-Qin Confucian Consumption Moral Principles

先秦儒家的消费伦理是围绕义利关系展开的,他们主张"见利思义"、"义以为质",推崇宁俭勿奢、安贫乐道的消费原则与节用以礼、贵贱有等的消费标准。为防止僭越礼制,维护社会公益,保证人们各安其位,他们提出了节用爱人、博施济众的理想。先秦儒家消费伦理的本质在于要求人们的消费行为合于"义"、至乎"礼"、归于"仁",以达到物我并存、各得其宜、天下一家的境界。

The pre-Qin Confucian consumption moral principles deal with the relation between the righteousness and benefits. They stand for 'remembering what is righteous at the sight of profit'and that 'The righteousness is considered essential'. They recommend frugality rather than extravagance, admit the interest of guarding against overstepping the authority rite system. In order to protect community and public welfare, they propose the ideal of profound love. The nature of pre-Qin Confucian consumption moral principles requires people's consumption action be in accordance with 'Righteousness', conform to 'Rite' and 'Kindheartedness' in order to achieve the harmony of the nature and the man.